Methodology

Correct choice of the research instrument, mostly a variety of methods, is crucial

Methods

  • In-depth interviews /group sessions
  • Quali Online
  • Quali telephone interviews
  • Interactive group sessions
  • Crossed group sessions
  • Customer Insights Theater
  • Workshops
  • Pre & Post-task
  • Qualiblog
  • Audits on Sustainability
  • Eye Tracking
  • Sustainable customer panels

Approaches

  • Creative (Design labs, Concepts tests, Co-creation, Brainstorming …)
  • Diagnostic and Exploratory
  • Strategic brand research
  • Values Based Model
  • Motivational segmentation
  • Personal values segmentation
  • Pre- and post testing
  • Ethnographic and observational
  • Community oriented

Segments

  • BtoC & BtoB
  • Gender
  • Kids, teens, young adults, seniors
  • Ethnic
  • Experts
  • Stakeholders